# Brand guide

## Name

Use **NIGHT STALKER: L.A. 1985** on first reference. “Night Stalker” may be used afterward when the full title is already visible.

## Primary audience question

**What if you could enter the case instead of only listening to it?**

## Supporting promise

**A phone-first interactive true-crime story. About five minutes. Headphones recommended. No gaming experience needed.**

## Visual direction

- Smoked black: `#0a0908`
- Aged paper: `#e9dfc9`
- Oxblood: `#8f302b`
- Evidence amber: `#bf8c4e`
- File blue-gray: `#77858a`

The presentation is documentary, procedural and restrained. Use period paper, street texture, practical light and real-world Los Angeles specificity. Avoid neon synthwave, faux-VHS clutter, slasher typography, gore and perpetrator portraiture.

## Typography

- Editorial headlines: Newsreader 300 / italic
- Brand wordmark: Barlow Condensed 800
- Body: IBM Plex Sans 400/600
- Evidence labels: IBM Plex Mono 500

Typography is hosted locally. The editorial face should evoke a thoughtful long-form magazine or premium podcast—not a game trailer. Do not replace the title with distressed “horror” fonts.

## Image policy

Campaign art may be used indefinitely. Gameplay imagery must be identified by build date and refreshed as the active build changes. Do not present an old prototype frame as a current feature.
